![]() ![]() ![]() PPC is a complex process involving things like keyword selection, ad creation, A/B testing, performance tracking, and bid adjustments. While anyone can create PPC campaigns, doing it successfully takes expertise. If your company is the top paid result and the top organic result, you’re dominating the SERP real estate. Imagine a typical search results page: you often have to scroll past a PPC ad or two before you hit the top organic result. Paid search ads and search engine optimization are complementary techniques. Seeing which ads lead to more traffic and conversions can inform your SEO and other marketing efforts. ![]() PPC campaigns are easy to track and analyze, providing you with a great source of insight into your customers. You can even target people who’ve previously visited your site and bring them back to you. You can choose to show your ads to people who search certain keywords or who come from specific demographics. Putting PPC into the mix is also important because it allows for precise targeting. Meanwhile, you can get your PPC campaign up and running right away. It can take months for search engine optimization to significantly boost organic traffic. SEO has a great ROI, but you won’t see those returns for a while. ![]()
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